Newspapers used to solve two problems: How do I stay in touch with what’s going on in the world around me? How do I reach people and tell them about what I have to sell? Their problem now is that both those problems have been solved better, faster, cheaper, by other people. Readership of newspapers [...]
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Each business is in business to solve problems. Growth in any business is achieved in one of three ways: By winning new customers because you solve problems better, faster, cheaper. By finding new problems to solve. By solving new combinations of problems. Coke solves thirst, tiredness, and need for enjoyment. Red Bull solves tiredness and [...]
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